Virtual assistants for real estate media companies
Basepoint places a trained assistant inside your media company. Your assistant handles communication with your editors, checks every order before it goes out, and keeps your name in front of the agents you want to shoot for. You shoot and approve.
5,000+ properties queued and delivered by our assistants
| Property | Task | Status |
|---|---|---|
| 1408 Marbury Ln | Gallery sent to agent | Delivered |
| 77 Crandall Ct | Lot lines, pin drop | In QC |
| 2201 Ashvale Rd | Waiting on editor | Due 14:00 |
| 640 Pell St | Shoot confirmed | Scheduled |
Each assistant works inside your tools, on your delivery standard, during your hours, and keeps everything around the edit moving.
Mon to Fri or Mon to Sat
Your assistant handles communication with your editors, checks all media against your standards, makes the small fixes, and delivers the finished order to the agent. Nothing goes out unchecked.
Includes
Facebook · Instagram
Agents tend to book photographers they already know. Your assistant spends time every weekday liking, commenting, and replying on posts and stories from the agents and brokerages you want to work with, so they know your name before you ask for the shoot.
Includes
IG · FB · LinkedIn · Web
Your assistant builds posts from your own shoots, writes your captions and newsletters, and keeps your website up to date. You won't have to explain what a twilight shoot is.
Includes
Add-on
With QC & delivery or Content & SEO
Your own Google presence, for your business rather than your agents'. Your assistant keeps your profile current and actively manages and monitors your reviews, so it isn't left untouched between projects.
Includes
Your assistant
Editors, QC, delivery emails, the CRM, and your social feeds.
You
The shoot, the client relationship, and the final approval.
We go through how your studio runs today: your booking platform, your editors, your delivery window, and the tasks that keep you at your desk after a shoot.
We pair you with an assistant who is trained on the services you choose and already knows real estate media work.
Your assistant learns your tools and your standards, and works alongside you until your process is written down and repeatable.
A manager oversees your assistant daily. Once a month, we join you on a call to ensure we are consistently meeting your expectations.
| In-house hire | Freelance VA | Basepoint | |
|---|---|---|---|
| Time to useful | Weeks to hire, then months to train | Fast to start, slow to trust | Usually working on their own within two weeks |
| Industry knowledge | You teach it from zero | General VA skills, no real estate context | Trained on real estate media before day one |
| Working hours | Yours | Whenever they're available | Always overlaps US business hours |
| Who checks the work | You, until they're up to speed | You, every time | Your assistant runs QC, and we review their work regularly |
| If they leave | You start hiring again | You start over, often mid-project | A replacement can start the same day |
Basepoint started as one media company's back office. Anthony was growing a real estate media business while working a full-time job, and there was no time left to reach out to agents.
In October 2021, Anthony hired Muhammad as a virtual assistant and trained him on outreach. Four months later, in February 2022, Anthony left the full-time job to run the media company. Muhammad took on QC and delivery next, and handled both as the company grew into a team.
We kept seeing other media companies stuck where we'd been, so in 2023 we started Basepoint to give them what worked for us: a trained assistant who understands the back end of a real estate media business.
Practical notes for media company owners hiring help for the first time, whether you work with us or not.
Turning what's in your head into steps someone else can follow, and the handoffs that break first.
The tasks that give you hours back fastest, and the ones you should keep.
Finding the right assistant, running a fair trial, training them, and keeping a good one.
FAQ
No. Your assistant manages your editors, checks what comes back, adds the finishing touches like pin drops, lot lines, road names, and callouts, then delivers the order.
No. It's regular activity from your own accounts: liking, commenting, and replying on posts from the agents you want to work with. When it's time for them to book a photographer, they already recognize your name.
Audience engagement covers Facebook and Instagram. Content covers Instagram, Facebook, and LinkedIn, plus your website. Google Business Profile management is available as an add-on.
Yes. Start with whichever job costs you the most time and add others when you're ready.
Monday to Friday or Monday to Saturday, depending on the service. We'll match it to your shoot schedule on the call.
Ask on the call. Tell us what's taking up your time and we'll tell you honestly whether we can help.
It depends on which services you need and how many hours they take. We'll walk you through it on the call once we know what your week looks like.
Book a call
