# Basepoint

> Basepoint places trained virtual assistants inside real estate media companies (real estate photography, video, drone, and 3D tour studios). Assistants handle QC and delivery, audience engagement on social media, and content and SEO, so the studio owner can shoot and approve. Founded in 2023. Formerly AWP Assistants.

Website: https://basepointva.com/
Book a discovery call: https://link.awp.media/widget/bookings/baselinediscovery

## Services

- **QC & delivery** (Mon to Fri or Mon to Sat): the assistant handles communication with the studio's editors, checks all media against the studio's standards, makes small fixes (pin drops, lot lines, road names, callouts), delivers the finished order to the agent, sends completion emails, and keeps the CRM up to date. The assistant does not do the full photo or video edit.
- **Audience engagement** (Facebook and Instagram): the assistant finds target agents and brokerages and likes, comments on, and replies to their posts and stories every weekday, answers incoming messages, and tracks who has engaged, so agents recognize the studio's name before they book a photographer. This is not ads or cold outreach.
- **Content & SEO** (Instagram, Facebook, LinkedIn, web): posts, stories, and carousels built from the studio's own shoots, captions and newsletter copy, website edits, and on-page SEO.
- **Google Business Profile add-on**: profile management plus review monitoring and management. Available with QC & delivery or Content & SEO.

Studios can start with one service and add others later. Pricing depends on the services and hours needed and is covered on a discovery call.

## How it works

1. **Call**: review how the studio runs today, including the booking platform, editors, delivery window, and the tasks that keep the owner at their desk after a shoot.
2. **Match**: Basepoint pairs the studio with an assistant trained on the services it chooses who already knows real estate media work.
3. **First week**: the assistant learns the studio's tools and standards and works alongside the owner until the process is written down and repeatable.
4. **Alignment calls**: a manager oversees the assistant daily, and once a month Basepoint joins the client on a call to make sure expectations are being met.

## How Basepoint compares

| | In-house hire | Freelance VA | Basepoint |
|---|---|---|---|
| Time to useful | Weeks to hire, then months to train | Fast to start, slow to trust | Usually working on their own within two weeks |
| Industry knowledge | You teach it from zero | General VA skills, no real estate context | Trained on real estate media before day one |
| Working hours | Yours | Whenever they're available | Always overlaps US business hours |
| Who checks the work | You, until they're up to speed | You, every time | The assistant runs QC, and Basepoint reviews their work regularly |
| If they leave | You start hiring again | You start over, often mid-project | A replacement can start the same day |

## About

Basepoint was built inside a real estate media company. Co-founder Anthony was growing a real estate media business while working a full-time job. In October 2021 he hired Muhammad as a virtual assistant; four months later, in February 2022, Anthony went full time on the media company. Muhammad then took on QC and delivery as well. In 2023 they started Basepoint to give other media companies the same kind of trained support.

- **Anthony**, Co-founder, Client relations: runs a real estate media company with a team of 9 on Florida's Emerald Coast that has shot over 2,000 properties worth more than $2 billion.
- **Muhammad**, Co-founder, Operations: started as a virtual assistant in real estate media, then managed teams and quality control for growing media businesses. Leads Basepoint's training, quality assurance, and daily fulfillment.

Basepoint assistants have queued and delivered over 5,000 properties.

## Guides

- [What to delegate first](https://basepointva.com/guides/what-to-delegate-first/): a practical order for handing off work in a real estate media company. Hand off QC and delivery first, then social media engagement; keep in-person relationships; add photographers before adding admin help.

## FAQ

- **Does the assistant edit photos or video?** No. The assistant manages the editors, checks what comes back, adds finishing touches like pin drops, lot lines, road names, and callouts, then delivers the order.
- **Which platforms are covered?** Audience engagement covers Facebook and Instagram. Content covers Instagram, Facebook, LinkedIn, and the studio's website. Google Business Profile management is an add-on.
- **What days does the assistant work?** Monday to Friday or Monday to Saturday, depending on the service.